Carey O’Callaghan and Stu Prentice now on the road for Extra UK

Thursday, 9 January 2025 Jonathon Harker 0 Comments

Carey O’Callaghan and Stu Prentice have joined the Extra UK team, as Area Sales Manager and Retail Specialist for the North, respectively.

Carey O’Callaghan will be covering the South East as an additional Area Sales Manager, bringing a wealth of experience and expertise to the role. With this new hire, the team on the road expands to nine, covering all of the UK and Ireland for the Cyclex subsidiary, further solidifying Extra UK’s presence in the market.

Carey, who boasts over a decade of industry experience, said: “I’m stoked to get the opportunity to join the Extra UK family as Area Sales Manager for the South East. Over the past 10 years, I’ve had the pleasure of working with I-Ride, Mondraker UK, and Chicken CycleKit. I can’t wait to bring my knowledge and passion for cycling to Extra UK’s incredible brand portfolio, which has such a rich history in the cycle industry. This is an exciting next step in my career!”

Stu Prentice, who joins Extra UK as Retail Specialist for the North, will focus on the Selle Royal Group brands: fizik, crankbrothers, Brooks, and Selle Royal. With over eight years in the cycling industry, Stu has previously worked with Jungle and most recently PON Performance, where he supported dealers and connected riders with world-class equipment.

Stu said about his new role: “I’m super excited to take on a new challenge at Extra UK after an incredible journey helping to build the Cervélo brand in the UK. I’ve always been passionate about working with world-class brands, and with the Selle Royal exceptional portfolio of brands and dedicated team at Extra UK, I feel like I’ve found the perfect fit. I can’t wait to hit the road and engage with retailers!”

Will Fripp, CEO commented: “We are absolutely delighted to welcome both Carey and Stu to the Extra UK team. Their combined expertise and passion for the cycling industry will be invaluable as we continue to grow and strengthen our relationships with dealers across the UK and Ireland.”

For any inquiries or to connect, dealers can reach out to them directly: