Clarks Cycle Systems has told CI.N that the business managed to chalk up a 29% turnover growth in 2016 and has chalked up a further 12% over the year to date.
Citing surging online trading, CEO Tony Wright told CI.N: “We’ve had lots of online success with our partners. Our product is widely available and in a short window to ensure customers have the spares they need ready to ride, usually within a day or two of ordering.”
The firm has now optimised its packaging for online supply, reducing the size in many cases in order to reduce shipping constraints.
“We sold 7 million disc pads in 2016 at incredibly competitive trade prices against the market leaders like Shimano,” added Wright. “A growing OEM trade is further boosting the Clarks presence.”
Competitive on price across the board, Clarks’ entry level hydraulic brakes have been widely picked up by dealers as a sensible spare parts solution for customers complaining of badly performing brakes. In many cases a new set of brakes prove to be strong value against the repair ticket.