Chapter2, manufacturers of Road and Gravel framesets, have announced that ADVNTR Media Group will develop its D2C ecommerce sales in the US and UK.
ADVNTR will work closely with the Chapter2 marketing team to support the brands Omni-Channel plans in the US and the D2C strategy in the UK.
Mike Pryde, Founder and Director at Chapter2, said: “Our growth in our home markets and APAC region has been strong and we look to the US and UK as key in the longer-term direction of Chapter2. Our range offers the road and gravel rider the ability to build exceptional bikes, and with our focus towards Omni-Channel business model, we will be implementing new systems and strategies to better serve our customers”
ADVNTR Media Group will be instrumental in developing our US sales channel and brand management globally. With their experience working on cross channel marketing and a history of providing exceptional growth strategy and execution. As part of our D2C plans for the UK, ADVNTR will also serve as an Official Service Centre for Chapter2, providing sales support and after sales customer support.
Mark Downie, Head of Brand Development at ADVNTR, said: “Having worked with Michael and Neil previously, it was an easy decision to make to work with them again. Their product speaks for itself, and we look forward to managing their US and UK growth with them through thoughtful and planned actions”.