Chicken and Deda bolster partnership with UK and Ireland service centre

Deda Elementi distributor Chicken Cyclekit has announced the opening of an authorized service centre at the Leighton Buzzard distribution headquarters.

Available as of April 1st, the service will offer UK and Ireland’s accounts a faster service turnaround of all Deda Elementi products sold by guaranteeing the complete availability of spare parts and providing the adequate technical assistance.

Gianluca Cattaneo, sales and marketing director at Deda Elementi, said: ”The long term collaboration with Chicken CycleKit is further strengthened with the opening of an Authorized Service Centre. I’m sure that thanks to their professionalism and technical knowledge, Chicken CycleKit will guarantee the best service to UK & Ireland based customers. This is in line with our strategy to reinforce our brand awareness through end users and dealers by providing the fastest customer service.”

Dealers are advised to contact the warranty department on 01525 381347, or warrantydepartment@chickencyclekit.co.uk for claims.

Michael Catlin, commercial director at Chicken Cyclekit added: “The combination of a top European manufacturer and a specialist distributor is a proven success. Deda has strengthened its standing in the UK by further improving product performance, usability, packaging and availability. We are particularly adept at providing a spare parts service, something over the years that we have continued to develop, thereby increasing our prominence in the marketplace.

“The association of World Tour racing with many of the brands we distribute has been a common denominator and evident over the years. It is not often that a brand like Deda Elementi can claim worldwide acceptance by pro and amateur riders alike. We are particularly fortunate to have a close working relationship with a manufacturer that is putting so much back into the sport.”