Chicken CycleKit to exclusively distribute Bend36 in UK

Chicken CycleKit has been selected as the exclusive UK distributor for Alberto Contador and Ivan Basso’s new brand, Bend36, a complete body care/riding range with a focus on “becoming dominant in the important chamois cream market.”

Bend36, which is named after the last hairpin on the iconic Stelvio pass, is a project that has been created by Contador and Basso, in collaboration with Italian cosmetics legend Alessandro Rombelli.

ALL Bend36 products have achieved the ‘Play Sure’ doping free certification that ensures that any substance banned by the World Doping Agency (WADA) is not included in the manufacturing of the product. Bend36 is the first and only cosmetic brand that can boast this certification.

Bend36 is IBD-friendly with a strong stockist margin and Chicken CycleKit will be actively looking for dealers in the coming months. To encourage dealers to try the range, Chicken CycleKit will send FOC samples to any dealer that gets in touch. In-store, free of charge POS combined with chamois cream samples to give to your customers will be part of the package.

CCK will add the brand to its portfolio which includes the likes of: Schwalbe, Deda Elementi, KMC, Nalini, Campagnolo, Cinelli and Tifosi amongst others. The distributor added specialist saddle brand Prologo to its portfolio last month.

Contador and Basso have both pledged huge budgets to promote Bend36 and will be personally joining Chicken CycleKit at shows and dealers throughout the year.

To request your free samples please email jason.smith@chickencyclekit.co.uk or phone the sales office on 01525 381347.

Hayley Everett

Multimedia Reporter

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