Prologo has reached an agreement with Chicken Cyclekit to exclusively distribute the specialist saddle brand in the UK.
Mike Catlin, commercial director at CCK, said: “We are absolutely delighted to be working with such a prestigious brand. We share the same objectives as Salvatore and his team and look forward to growing the brand significantly in our market. It is our objective to ensure Prologo becomes the saddle of choice across the UK dealer base.”
A technical brand expert in sport cycling saddles, Prologo designs and manufacturers saddles for both pedal-powered and pedal-assist bikes, gloves, grips, tapes and utilities.
Chicken CycleKit will be investing significantly in Prologo initiatives tailored solely around the IBD such as the MyOwn saddle fitment system and the new Dimension saddles available on customer trial.
MyOwn Fitting System is Prologo’s proprietary biomechanical system that allows a cyclist to scientifically find the saddle best suited to them. The result is determined by several factors, correlated through a dedicated algorithm, to ensure the best solution for each cyclist.
Salvatore Truglio, Prologo CEO, said: “We’d like to thank our previous distributors and we are ready to take our next steps in the UK Market.”
CCK will add the brand to its portfolio which includes the likes of: Schwalbe, Deda Elementi, KMC, Nalini, Campagnolo, Cinelli and Tifosi amongst others.
COREbike will be taking place next week, 27th-29th January, at Whittlebury Hall.