Chicken Cyclekit to carry IBD exclusive Selle Italia line, consumer site relaunches

Starting from May, UK distributor Chicken Cyclekit will carry a brand new line of Selle Italia saddles that will be found exclusively with bricks and mortar independent stores.

“The range has been designed with the sole aim of driving footfall to local bike shops,” says Chicken Cyclekit. “Retailers are able to show their customers they can compete with online outlets with custom versions of popular models, while still making an excellent margin.”

These saddles will also come backed by the 30-day money back guarantee program and sized to allow measurement with the IDmatch system.

The IBD package gives you the following saddles:

SLR Manganese Rail x 2
SLR Flow Manganese Rail x 2
Flite Manganese Rail x 2
Flite Flow Manganese Rail x 2
Novus Manganese Rail x 2
Novus Flow Manganese Rail x 2
Donna Ladies Gel Flow Manganese Rail x 2

The IBD-only saddles compliment existing packs, such as the IDmatch buy-in, however no prior investment is essential to take advantage of this deal.

The distributor has also announced that it has relaunched its consumer-facing website at As with the B2B, the consumer site is fully optimised for mobile devices delivering excellent user experience on any platform.

For further information on the range and the stockist margin available, please phone Guy Nicholson on 01525 381347.