The latest episode of the CyclingIndustry.News Podcast has arrived, welcoming 11-time world champion and six-time Olympic champion Sir Chris Hoy as this week’s guest.
As Elite Sports Consultant, Hoy has a long-standing relationship with nutrition brand Science in Sport (SiS) and works closely with the brand to refine its products. During the podcast, Hoy provides insight into the conception behind SiS, why he decided to partner with it and lend his name as a brand ambassador, as well as talking through some of the established products in the range.
Hoy also discusses the role of brand ambassadors and importance of understanding nutrition to be able to then communicate this to consumers, and points to what’s coming up in the pipeline from SiS.
The brand posted record revenues for 2019 in a “transformational” year for the brand, with acquired label PhD weighing in with a 23% revenue growth of its own. Overall revenue for the group rose by £9.6 million like-for-like, tallying £50.6 million and a 23% rise.
Listen to the full interview with Sir Chris Hoy via:
Listen back to previous episodes of the CIN Podcast here