CIN reports from Eurobike Media Days in South Tyrol & Frankfurt

It’s been a busy couple of weeks for the CIN team, who have jetted off to two European locations for the Eurobike Media Days events in South Tyrol and Frankfurt.

Media Days

Between 2-4 July, Eurobike Media Days was held in the Kronzplatz region of South Tyrol, Italy, seeing a total of 140 journalists from around the globe descend on the area’s steep mountain passes and alpine pastures. A total of 23 brands met with media representatives from 15 countries for the event.

Eurobike Director Stefan Reisinger said: “As in previous years, the fifth edition of Eurobike Media Days was held under ideal conditions for industry journalists from around the world to inform themselves about the new models of 2020, as well as to test ride, photograph and film them. Meanwhile, the exhibitors were delighted to have the opportunity to intensively exchange with international journalists.

“The tremendous support we received from our partners Südtirol, Kronplatz and Hero played a decisive role in ensuring that participants successfully got to test road bikes, gravel bikes, and MTBs with and without e-drives, and to discuss them in a relaxed atmosphere.”

Check out all our photos of the latest products and innovations from Eurobike Media Days here.


Urban Mobility Media Days

A new event for this year, Eurobike’s Urban Mobility Media Days took place 10-11 July in Frankfurt, bringing 32 manufacturers (42 brands) from the bicycle industry together with just under 100 journalists to test new products and innovations.

The event saw the inclusion of e-scooters, e-bikes, cargo bikes, folding bikes and pedelec product lines, with 2020 models on show and available to try.

Reisinger said: “We have offered the bike industry an additional platform to present the forthcoming trends to a selected group of media representatives before the actual date of the fair.

“The Urban Mobility Media Days took place in the right place at the right time. We are delighted by a top-ranking field of participants on the brand side and also an excellent response from the media representatives.”

Check out all our photos  of the latest products and innovations from Eurobike Urban Mobility Media Days here.

Hayley Everett

Multimedia Reporter

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