Classified Cycling announce partnership with UK aero innovator Parcours

Belgian technology company Classified Cycling has announce a long term technical partnership with British wheel brand Parcours, bringing class leading aerodynamics together with Powershift technology.

Parcours wheels are now available with Classified Powershift technology for the full road and gravel range with more exciting announcements and partnership developments planned for later this year. Powershift-enabled Parcours wheels were also displayed as part of Classified’s offering during the first large scale trade show of the year at Velofollies in Belgium last week.

Classified Cycling has been one of the most talked about cycling brands of recent years, developing and commercialising innovative drivetrain products for the cycling industry. Classified’s Powershift technology makes the conventional front derailleur a thing of the past and offers electronic shifting, instantaneously, under full load and with uncompromised gear ratio.

Since launching in 2016, Parcours has grown its reputation for offering high-performance wheelsets at an affordable price point. In early 2020 Parcours launched the Strade wheelset, developed in partnership with the Sports Engineering Department at Nottingham Trent University. Featuring differential front/rear rim profiles, this allows it to be aerodynamically optimised for a wider (28mm) tyre, whilst also providing exceptional crosswind stability. This #thinkwider aero technology has subsequently been introduced to many other wheelsets within the range.

Mathias Plouvier, co-founder of Classified Cycling said of the partnership “At Classified we always want to work with the brands that mirror our desire to push boundaries in all areas of the cycling world, and Parcours are doing that. Our combined knowledge of road and gravel markets, coupled with Parcours expertise in the triathlon space, point to some very exciting developments this year.”

Dov Tate, founder of Parcours said “we’re very excited to be working with Classified on some big projects in 2023 and beyond.

They have brought a refreshing and innovative approach to drivetrain design, mirroring our own approach to wheelset development.

It was an easy decision to partner with the Classified team and we can’t wait to bring their shift technology to riders across all the categories we cover.”

For Classified Cycling UK customer enquires, John Harris, Business Development Manager is the point of contact, working with a team of regional Sales Agents.

The Classified Cycling business has seen a succession of new investors during 2022, including a December announced round of funding “led by Active Partners, the investors behind well-known cycling brands Rapha and Evans Cycles.”