Crankbrothers has signed an exclusive distribution agreement with Lusty Industries Pty Ltd of Australia.
Having worked with the firm since January of this year, the exclusivity agreement is effective immediately and will benefit the 1,900 dealers on the distributor’s books nationally.
“Crankbrothers would like to thank Bikesportz Imports for their support over the years, and we wish them well for future,” said Gaspare Licata, CEO, Crankbrothers.
The new distribution arrangement is motivated by the highly dynamic and fast evolving nature of the market.
“The team at Lusty Industries are passionate and deeply engaged in the core mountain biking market,” said Licata. “We are confident that this new distribution arrangement will provide the best support for the network of dealers, and the best service for consumers.”