Goodordering, an independent bike accessory company located in Hackney, has launched a range of 100 per cent recycled plastic bottle-based cycling luggage following a £50,000 funding package from HSBC UK.
With customer increasingly drawn to ethical products and demonstrated to pay a premium, business founder Jacqui Ma struck a deal with HSBC UK that has enabled Jacqui to progress to the manufacturing stage.
As a result, Goodordering has struck up retail partnerships for the new products with KIDLY UK and Not on the Highstreet, as well as growing its customer base. Though originally designed as bike bags, the range has proven popular with non-cycling commuters too – not only as an ethical product, but for their spacious, functional and waterproof design.
Jacqui Ma, Founder of Goodordering, said: “I’ve worked within the fashion design industry for many years, and sustainable products are in demand more now than they ever have been. I’m passionate about meeting that demand through my own products so I’m grateful for HSBC UK’s support in bringing our product line to the market, and for helping a small, independent business drive the industry’s ethical standards forward.”
Following its success, Goodordering will this year begin to manufacture its cycling luggage from sustainable materials and is exploring opportunities to move manufacturing to the UK to further increase the business’s environmental credentials.
Richard Gimblett, Area Director for Business Banking in London City, HSBC UK, said: “HSBC UK is always keen to support innovative, sustainable businesses that are disrupting their industries, and Goodordering is a great example of this. We have a great belief in the company’s mission and wish the team continued growth and success going forward.”
The business began trading from a flat on top of a bike shop in East London. Today, the company has organically grown to sell over 12,000 bags across 25 countries worldwide, at retailers including Cycle Surgery and Tokyobike.