Michelle Arthurs-Brennan has been announced as the first female tech editor in Cycling Weekly’s 129-year history.
Previously content and social media specialist at Evans Cycles before editing Total Women’s Cycling and joining Cycling Weekly as SEO Analyst in 2017, Arthurs-Brennan has had what the publisher describes as a transformative impact on traffic and processes at TI, including increasing Google sessions by over 40%, assisting the transition to a digital-first tech workflow, and driving affiliate revenues. As tech editor she will now head up the title’s product news and reviews across its print and digital platforms.
As a first cat racer, Arthurs-Brennan has also scored numerous wins and podium finishes in 2019, and she is an active supporter of her club, Norwood Paragon, as well as founding and managing the race team 1904rt.
Coming as part of an overall restructure of the Cycling Weekly tech team, there are also promotions for Rupert Radley and James Bracey.
Bracey is promoted to Senior Tech Writer, while Radley will take on the new role of Video Manager, reflecting the importance of this format in growing audience scale, engagement, and revenues.
Arthurs-Brennan said: “I joined Cycling Weekly because I love its unique blend of content both online and in print. We look at what the pros do, but there’s also plenty of usable tech and advice for the riders getting out and logging miles on the UK roads.
“I’m excited to progress my career here, and looking forward to bringing the audience in-depth features as well as supporting the existing team in bringing more high-quality reviews and group tests than ever.”
Simon Collis, content director of Cycling Weekly, said: “In just two years Michelle has had a huge impact at TI Media, combining great organisation and drive with a ferocious passion for cycling in all its forms.
“We’re thrilled to be able to promote from within for this key position in the group, and I can’t wait to see Michelle fulfill her massive potential.”
Now part of Future Publishing, Cycling Weekly’s product portfolio now builds in the annual Awards, as well as the Editor’s Choice list as released last week. The latter platform is now said to deliver over a million page views for the publisher.