Cyclorise adds Why Cycles to UK distribution portfolio

Cyclorise has announced that it has now added sister company Why Cycles to its portfolio, following the launch of Revel Bikes in the UK in 2020.

Founded in 2016, Why Cycles has a range of titanium hardtails and adventure bikes.  Most models in the line-up are Gates Belt Drive compatible and are crafted by hand utilising the best materials, geometry and industry experience.

Adam Miller, Why Cycles Owner, said: “I’m thrilled to see our brand of meticulously made, modern titanium bikes officially make it into the UK market. Cyclorise has been an incredible partner for Revel bikes so far, and I cannot wait to see what they do with our more niche-oriented sister brand, Why Cycles.”

Thomas Dibley, Cyclorise Director, said: “I personally have a huge passion for boutique titanium hardtails.  Why Cycles offer an alternative product range which represents sublime quality and attention to detail.  Offering Why Cycles to the UK market is a great start for Cyclorise in 2021 which undoubtedly is going to be another year of significant growth for our business”.

The range distributed by Cyclorise will include:

  • El Jefe. Bike-packing friendly, up to 2.6″
  • Wayward. 120mm fork, up to 29×3.0″
  • S7. 140mm fork,  hardtail geometry, but with full length mudguard and pannier rack mounts. Belt-drive compatible.
  • R+ gravel bike
  • Big Iron. a 27.5×4″ bike. Belt drive compatible.
  • T.F. Belt-drive compatible dirt merchant in titanium, unusually built for 27.5″ wheels.

This deal is just the latest in the last few years expansion for Cyclorise Distribution who also distribute brands such as Revgrips, Louri, Ochain and Slicy and Onza.

Cyclorise is looking for stockists of the 6-model range now. Contact them at