Brompton appoints Shift Active as global media agency

British folding bike brand Brompton has appointed Shift Active Media as its global media agency, which will aid the brand in increasing global sales with an omnichannel approach.

Shift now handles the global media strategy, planning and buying for brand and performance media as well as SEO for Brompton.

The media agency has already helped orchestrate Brompton’s direct-to-home e-commerce initiative to enable bikes to be sent directly to customers whilst stores have been closed or operating reduced services and hours due to Covid-19.

Christina Lindquist, Head of Marketing at Brompton, said: “Shift’s deep understanding of cyclists and the industry, paired with their passion for cycling, made their insights and media recommendations stand out. It was clear from our first interaction that Shift share our mission of getting more people on bikes in cities around the world and we are excited to be working with them to achieve our ambition.”

Wayne Brown, Shift’s Managing Director, said: “We couldn’t be more excited to work with this iconic British cycling brand. As global attitudes towards transportation change, we believe that Brompton is perfectly positioned to transform how people get around, and we are delighted to be able to help them and their mission.”

Brompton’s sales have rocketed during the lockdown, with UK web traffic up 62% and online sales up fivefold, with sales reportedly coming through Brompton dealers and its recently opened direct-to-home service.

Brompton Junction retail staff are also able to provide live advice online via a new service, Brompton Live In-Store Expert, a browser-based live video call service, powered by Go Instore video first platform, connecting customers directly to in-store staff at on the physical retail stores.

The brand recently announced it had raised over £300,000 to provides bikes for the NHS during the Covid-19 pandemic through its Wheels for Heroes campaign.

Brompton continues to retain cycling and active travel specialists Fusion Media as their PR agency.

Hayley Everett

Multimedia Reporter

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