Declan Deehan appointed to lead Saddleback’s marketing

Saddleback has appointed Declan Deehan to the role of marketing manager.

Having spent seven years with Hotlines in roles spanning sales and marketing to brand management, Deehan brings not only professional know how, but on the bike ability thanks to time spent on the downhill race and enduro circuits.

“Coming from a predominantly MTB background my timing couldn’t have been any better to join the Saddleback team,” says Declan. “With the recent acquisitions of Intense and Troy Lee Designs alongside existing relationships with ENVE, Chris King, Rotor and Stages, it’s a dream line-up. The move also offers the perfect opportunity nurture my love of road cycling.

“The Saddleback team is full of smart, enthusiastic and charismatic people that help give me access to an impressive level of resources. It’s exciting times ahead for Saddleback and I couldn’t be happier helping the company achieve its goals.”

“We’re thrilled to have someone with Declan’s passion and experience in the business,” says company founder Andy Wigmore. “He will be a huge asset to the team, especially at this crucial time as we capitalise on the recent expansion of our mountain biking portfolio with Intense and TLD. We’re now a force to be reckoned with in MTB distribution and Declan’s appointment is a reflection of this.”

Declan will be Saddleback’s main contact for event and athlete sponsorship queries, media enquiries and marketing collaborations with dealers.

Declan can now be contacted on