The German bicycle manufacturer Derby Cycle will be renamed to align with its 100-year heritage brand Kalkhoff. Instead of Derby Cycle, there will be brand companies of Kalkhoff and Focus.
Supporting the change, the company is currently building a new headquarters with state-of-the-art production facilities and offices, also adding its own Kalkhoff brand world in the Cloppenburg district.
From 2022, the new plant will go into operation and the firm describes the design as one of the most modern e-bike production facilities in Europe. The plant will manufacture high-quality e-bikes for Kalkhoff, Focus and Raleigh.
In future, there will thus be two locations for the brand companies: The Focus performance brand will continue to be found in Stuttgart. Cloppenburg will remain home to Kalkhoff and Raleigh, which will continue as an established licensed brand under Kalkhoff management.
The brand realignment is intended to help combine the strong German label with its more than 100-year history, during which Heinrich Kalkhoff laid the foundation for the company’s current success at the Cloppenburg site, with a future-proof positioning of the core brands. The aim is to further strengthen the brand identity in the trade and for customers.