digiBike* registration goes live

Madison and Sportline have announced that the full registration for digiBike* is now live. Dealers are encouraged to visit www.digibike.co.uk to enter their details.

The four-day digital showcase will take place from Monday 29 March until Thursday 1 April. Although there is no physical iceBike* this year due to the pandemic, Madison has put in a great deal of effort to put on a real show for the UK cycle trade.

Over 50 top cycling brands will be exhibiting their latest products and there will be a number of presentations from experts and athletes. Dealers can expect to hear from the likes of Shimano, DT Swiss, Elite, Park Tool, Kryptonite, PRO, Lazer, Genesis and many more over the four days.

Additionally, the event will feature seminars from the likes of Shimano, Park Tool, the Bicycle Association and CEO, Dominic Langan.

Kellie Parsons, Marketing Director at Madison, said: “With just two weeks until digiBike* goes live we want to make sure as many dealers as possible have registered to attend this year’s show. Of course, we are disappointed that we cannot host everyone in Milton Keynes but we putting on a fantastic alternative, with plenty of product, industry experts and exclusive offers for dealers to take advantage of. We hope to see as many of you there as possible. Once you are registered you can come and go as you please over the course of the four days.”

As usual there will be plenty of exclusive show-only offers for dealers to take advantage of which will be available on each of the brand pages on the website. There will also be a live chat functionality on the website during each of the four days, so dealers can quickly and easily speak to the necessary Madison or Sportline department to get any questions quickly and easily answered.

With more information to come over the next two weeks. Everyone who registers for digiBike* before Monday 29 March will receive a free case of beer and a goodie bag. It is limited though, so register now!

Dealers can register now at www.digibike.co.uk.