Sunday, 26 July 2026
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Direct Line enters the cycling insurance market

Insurance company, Direct Line, has announced that it will now be offering cycling insurance, in a bid to provide comprehensive cover to riders wanting to insure themselves, their bicycles and their cycling kit.

Direct Line’s specialist Cycling Insurance allows riders to be insured for;

  • Theft, accidental or malicious damage to your bicycle (including e-bikes) and cycle accessories
  • Reimbursement for travel or cycle hire if you have an accident and need to get home and while you wait for your claim to be resolved
  • Public liability cover while riding a bicycle
  • Personal injury and Emergency medical cover, including dental care, optical care and physiotherapy
  • Taking your bike abroad, including bike box protection
  • Participation in a cycling race, sportive or organised event. If you can’t take part in an event due to a cycling injury, we’ll cover your entry fee

Paul Stevenson, Product Manager, at Direct Line said: “With the increased popularity of cycling in the UK over the last 12-months+ since the pandemic hit, we have used our expertise and industry knowledge as one of the UK’s leading insurers to bring to market a specialist insurance product that is specifically tailored towards cyclists, their bicycle(including e-bikes) and their cycling kit.

“The policy can also cover insurance for third party costs as well as the cyclist themselves; so  giving our customers the protection and peace of mind they need when taking to their bicycle.”

For more information, visit the Direct Line website.

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