Distributor Tehava launches carbon wheel brand Fore

Internationally focused wholesaler Tehava has created a new high-end carbon wheel brand, Fore.

In collaboration with established names such as Sapim and DT Swiss, the Fore carbon wheels are tested, developed, spoked and assembled in the Netherlands.

The range will be made of five models, three with disc brakes: the Three, Four and Five, with 28, 38 and 48 mm rims. For rim brakes there are the Four and Five, with 38 or 48 mm. All wheels are suitable for clincher tires and tubeless ready for those who want to ride without an inner tube. The rims are completely black, just like the hubs. The logo of Fore is subtle on the rims and also in black.

“These wheels were developed by a group of cyclists who all have product and development knowledge,” said Robert Vrancken, MD of Tehava and Fore. “A group of cyclists who believe that everyone should ride with wheels that are suitable for his or her riding characteristics and objectives.

“If you choose Fore, you choose for ultimate performance at all levels. With our aerodynamic, stiff and light wheels (1,490 grams in the case of the Three) we ensure a strong improvement of the driving experience and we take your performance to a higher level.”

Tehava said the consumer target price will be €1349 euros, for “a high-quality wheel set, finished with Sapim spokes and DT Swiss hubs”.