E-bike brand QWIC appoints Amy Paillot as Marketing Lead

QWIC, the fast-growing manufacturer of premium design e-bikes, has announced the appointment of Amy Paillot as their new Marketing Lead.

With the appointment of Paillot, QWIC, currently active in the Netherlands, Belgium, Germany and Austria, aims to increase brand awareness. The brand wants to develop a stronger connection with consumers, shifting from retail-oriented to a consumer-oriented, putting customers at the centre of the brand, from product development, to services, and all communications.

To achieve this, QWIC will focus on sharing stories, including those of it’s customers, focusing on communicating the brands role in reducing mobility problems, and environmental pollution, by developing innovative electric bicycles.

With a modern design and the use of the best components, QWIC electric bicycles have won many e-bike awards including the AD Bike Test 2021, the ElektroRad Test 2022 and internationally recognised design awards like the German Design Award 2022.

“We know it can be overwhelming when someone is trying to find and buy an e-bike” points out Paillot. “We are there to help smoothen the process, provide the information and the inspiration the consumers need to make the right choice and find the perfect e-bike for them. In that way they are already well informed when they enter the bicycle shop.”

Of her appointment, Paillot highlights: “I am so proud to be part of this adventure, and very excited to share who we are, what we stand for and of course I want to see thousands of QWIC e-bikes in the streets of Amsterdam, Berlin, Hamburg, Antwerp, and many more cities & countries in the future!”

Research commissioned by Bike is Best, carried out by academics at Westminster University, found that boosting use of e-bikes would deliver a slew of benefits for both health and the environment.