Advance ticket sales to the Cycle Show have risen 15% year-on-year show, show director Chris Holman revealed today.
Speaking to CyclingIndustry.News ahead of next Thursday’s trade exclusive opening day, Holman said the show’s footprint has expanded into a new hall this year with the addition of the Bosch-backed e-MTB test track.
“With that addition we’ve freed up space for the retail village again,” said Holman. “We’ve just surpassed 300 exhibitors, many of which are taking advantage of the new test tracks. Big name labels have proven a pull for the consumer and we’re 15% ahead of where we were this time last year on advance ticket sales. Our team’s also been on the phones speaking to the trade about attending, which they can do free of charge.”
Those tickets are available to industry professionals free of charge until the day before the show, all you need to do is register here.
When asked why dealers should make the trip to the NEC, Holman said the presence of the bulk of the UK’s large distributors and brands is just one incentive.
“On the main stage we’ll have a number of guests including Carlton Reid, who’s on to discuss post Brexit impacts on the business, there will be ACT presentations on their E-bike course and we’ll have an exciting announcement for the local region in 2017 – a 100 mile closed road ride for 15,000. Great if you’re a retailer on the route,” said Holman.
Brands set to exhibit include; Cube, Chicken Cyclekit, Boardman, Canyon, Fli Distribution, Madison, ZyroFisher, Hope, CSG, Upgrade, Hotlines and many more.
Cube to offer on site education
Cube dealers are set to benefit from on-site staff training at the show, as well as a tour of the highlights in the new range.
In cooperation with Bosch, Cube will also have their e-mountain bikes – hardtail and full-suspension- ready for testing.
Cube event manager Jarno Hoogland, has personally contributed to designing the track, which features challenging corners, rock gardens, drops and rises.
Last month the firm’s CEO spoke to CyclingIndustry.News about the firm’s expansion, including a 75% production capacity increase.