Eurobike Award to provide stepping stone for start-ups

Eurobike’s 2020 Start-Up Award will still be effective in paving the way for entry into the bike market despite impacts of Covid-19, the organiser has said.

The Eurobike Awards will be bestowed according to the same procedure and criteria as every year, with the winners announced digitally on 2 September 2020 at the prize-giving ceremony, following the start-up pitch.

In response to the pandemic, the organiser has adapted the award process to include more digital features. Following a digital pre-selection round with twelve judges, the final judges’ panel with six industry experts will be held 5-6 August.

Meanwhile, the rescheduled Eurobike Special due to take place 24-26 November will be a pure B2B event, allowing award winners to ‘reap the benefits on the same scale’ as previous years. This includes start-ups being able to generate interest and win potential business partners and retailers with new ideas and solutions.

“The Eurobike Award has become an important feature that neither trade show visitors nor its many participants want to do without,” said Eurobike Project Manager Dirk Heidrich. “This is due to the unique recognition it creates for all who enter. We are delighted to have been able to offer the Eurobike Award for two years now as a tool for start-ups to help these innovative companies present their exciting ideas in a convincing manner.

“Ultimately, the resulting creative solutions cross-fertilise the entire industry.”