Bike retailers have settled on September 5th as the revised date for this year’s ACT organised Local Bike Shop day.
Having been unable to run the event on May 2nd due to the industry’s general disarray in the face of an unfolding pandemic, the trade body recently surveyed its audience, finding 43% to be in favour of a September date and 16% for October. A specific date was then chosen with bike shops preferring the event to fall at the start of a new school term where the weather is still likely to remain pleasant.
September 5th ended up taking 30% of the vote, while the 12th and 22nd both took 22%.
The ACT commented: “With this in mind, it is hard to predict the state in which retail will be operating by September 2020 due to the ongoing situation with COVID-19. If in the case that we are forced to cancel this year’s Local Bike Shop Day, we may then have to wait until 2021 for another viable date. In the meantime we will be going ahead with new date with every intention of making it a success.
“Following this current cycling-industry-high, all signs are pointing towards this year being highly successful for cycling retailers across the country. However, the ACT want to ensure that much of this success is reflected directly in the footfall and profits of the IBD, something that can be very much encouraged on the 5th September.”
Bike shops participating in the event will be provided with resources to promote the event by the ACT, but are also encouraged to devise their own in-store events and promotions ahead of the big day. In the past these have ranged guided rides, charity events, repair tutorial sessions, or collaborations with other local independent businesses.
Retailers are still able to sign up for the postponed date on the Local Bike Shop Day website here.