For 2017 EuroBike is business as usual, but as of 2018 it’s a different story, there are plans for the show to become Trade only and to take place earlier in the year.
The dates for next year are now:
Wednesday 30th August – Saturday 2nd September 2017
And 2018 are now:
Sunday 8th July – Tuesday 10th / Wednesday 11th July 2018
“The decision, as to whether EUROBIKE 2018 will be held on three or four trade only day, will be made at a later date” – EUROBIKE Team.
Those supporting the move to a trade only show have spoken out:
Frank Peiffer, Managing Director Shimano Europe b.v.:
“We welcome the fact the Eurobike intends to strengthen the character of the leading global bicycle fair and that, in line with the changed timing of product and sales processes within the industry, will be moving to an earlier date in future with a focus on B2B activities.”
Claudio Marra, Managing Director FSA:
“From our side in FSA, we strongly believe that it is necessary to bring the show forward to an earlier date, because September is now too late for our current market. As we know, all the new bikes and components are already available or have been covered by other events and media. As a result, we miss out on the original nature of the Eurobike, to present new product innovations. We are a big fan of the new changes and are only too happy to support them.”