Eurobike shelves urban mobility spin-off: “Eurobike 2026 will be open to all”
Keep up at the back: There’s an evolving situation for Europe’s most significant bike show, Eurobike, with its organisers adjusting and now opting to reverse it’s decision to silo the ‘sport/performance’ and ‘urban mobility’ elements into two shows.
Back in July 2025, organiser fairnamic revealed it would split the show into Eurobike – focusing on the show’s roots of sport, performace, technology, style and community – and Mobifuture – focused on electric, smart and connected urban mobility.
That decision has now been reversed – there will be no Mobifuture in 2026, while Eurobike 2026 will be “open to everyone”.
That U-turn comes soon after Eurobike publicly parted ways with German bike associations ZIV and Zukunft Fahrrad (a move that appears to have blindsided the show). The split came after the associations said Eurobike was not making the “necessary structural and content-related adjustments” and adhering to a “10 point plan for Eurobike 2026” that the associations and its members had developed.
Eurobike has endured changes before. Location was probably one of the most significant of these – the switch from picturesque Friedrichshafen, bordering Lake Constance in sight of the Alps, to the altogether more urban Frankfurt was momentous and there are still naysayers, but for all the talk there is little sign of a challenger show arriving to bring the European cycle industry and its suppliers together. Some industry chatter has focused on the fact that weakening shows like Eurobike will not necessarily lead to another more successful show that pleases everyone taking its place.
“International, neutral and open to technology”
Eurobike said it “has the responsibility to remain international, neutral and open to technology, while also giving due space to offerings from non-European markets.”
The firm also alluded to the fact that Germany is well served by hosting Europe’s key bicycle show.
“The interests of the European and German domestic markets and their bicycle industry hold special significance for Eurobike. The event leverages Frankfurt’s role as a German and European transport hub to emphasise its European character and strengthen Germany as a business location.
“The trade show team stresses the importance of combining national and international perspectives: In Frankfurt, at the heart of Europe, Eurobike brings together people, companies, products, interests and perspectives from all over the world. This opens up a unique space for the bicycle in all its facets – a space that exists nowhere else globally. For the German bicycle industry in particular, having the international leading trade show on German grounds is a key success factor.”
fairnamic Managing Director Stefan Reisinger said: “We have taken the time to listen to our stakeholders, reflect and understand. As Eurobike, we remain in touch and are fully committed to dialogue. We listen to the industry and create new opportunities. Eurobike will remain open to everyone in 2026.”
The press statement added: “Eurobike has always been a laboratory for innovative mobility, shaped by both the traditional bicycle industry and once-outsiders with visionary ideas. The trade show remains committed to this responsibility. Innovative and forward-looking mobility concepts will continue to be showcased alongside sports bikes, leisure vehicles and today’s mobility all-stars such as e-bikes, cargo bikes and many others under the Eurobike umbrella. In 2026, there will be no Mobifuture event co-located with Eurobike. Mobility concepts beyond today’s bicycles or e‑bikes will still have their place at Eurobike. Fairnamic has understood that key market participants see the need for further clarification of Mobifuture’s concept and direction, which is why it will not present it as a standalone trade show format in 2026.”
The 34th Eurobike will take place on the grounds of Messe Frankfurt from Wednesday, June 24 to Saturday, June 27, 2026.
