Evans Cycles celebrates its 100th birthday

Evans Cycles has announced that it has begun celebrations for its one hundredth birthday, starting today with stores across the country being dressed to acknowledge the milestone.

In 1921, Frederick W. Evans opened his first store on Kennington Road in south east London. Trading from this site for thirty years the brand built a strong reputation as a trusted local bike shop and manufacturer, and business slowly began to grow.

After a difficult 2018, Mike Ashley’s Sports Direct acquired the brand, hoping to keep 50% of its stores open in the future. Fast forward to 2021, Evans Cycles has over 50 stores across the country, employing over 700 store staff and mechanics

Matthew Atkinson, Head of Retail, said: ‘The team here at Evans Cycles are absolutely thrilled to celebrate our 100th anniversary. Serving millions of riders of all shapes, ages and disciplines over the past century, Evans Cycles has truly become a central pillar of cycling in Britain. Having first joined the business as a sales assistant on the shop floor over a decade ago, I’m so proud to have been part of the journey and can’t wait to help more customers ‘Enjoy the Ride’’.

Sir Chris Hoy, Team GB Olympic Champion Cyclist added: ‘It’s not often that a brand celebrates 100 years in business. As a long time distributor of HOY kids bikes, I’ve worked closely with Evans Cycles to help inspire the next generation of riders. Whether that’s future Olympic champions, or those that simply want a greener-healthier way to travel, brands like Evans Cycles play an important role in helping them get there. Here’s to the next 100!’

For more information on Evans Cycles, visit www.evanscycles.com