Eurobike to première ‘Bike Biz Revolution’ digitalisation conference

Eurobike has announced the first ever ‘Bike Biz Revolution – Conference for Visionaries’ will take place on the day before the show, 3rd September.

The event will discuss digitalisation and the bicycle industry in a diverse range of formats, with Messe Friedrichshafen calling for participation in the content-related development of the conference.

Starting at 1pm, the event will consist of seven 30-minute slots with presentations and open discussions on topics such as: big data, connectivity, future mobility, sharing instead of owning, and more.

Project Manager, Dirk Heidrich, said: “The day before the show is always a very intensive and productive time. In addition to final setup arrangements and organisational tasks, it’s a day for the media and company meetings. And this year, we’re launching a new high-calibre opportunity to collect and exchange ideas: The ‘Bike Biz Revolution – Conference for Visionaries’.

“Digitally networked bikes are becoming more and more important for the mobility of the future. The digital era requires maximum agility and this is why we are introducing a new conference format.”

Messe Friedrichshafen’s ‘Call for Participation’ invites industry decision makers, lateral thinkers and mavericks to get involved in developing content for the event, with Rose Bikes and the Swiss Federal Institute of Technology in Zurich leading the way.

Rose Bikes will use the new conference platform to present its strategy through its presentation, ‘Rose Bikes: This is what digital innovation leadership looks like’. Meanwhile, Dr Thomas Sauter-Servaes, leader of the school of engineering’s transport systems programme at the Zurich University of Applied Sciences, will present his talk, ‘Less artificial, more intelligent – how the spotifyication of transport still makes us happy’.

After the media events, Eurobike industry talk and press tour in the morning, and the subsequent conference première in the afternoon, a networking dinner rounds off the evening before the start of the 28th Eurobike.

The evening will open with the Edison Talk of sustainable mobility moderated by Franz W Rother, Editor-in-Chief of the magazine for new mobility and smart living, followed by a podium discussion featuring Stephan Rammler, Professor for Transportation Design & Social Sciences at HBK, Carsten Camrath, Head of Micromobility Volkswagen AG, Burkhard Stork, Director German Cyclists’ Association ADFC, and Winfried Hermann, Transport Minister Baden-Württemberg.

Eurobike opens to trade visitors 4-6 September, and to all bike fans on Festival Day, 7th September. Suggestions for further presentations for the ‘Bike Biz Revolution’ conference should be submitted to Eurobike Project Coordinator, Johannes Schürle via email or on +49 7541 708-432.

Last week, Eurobike’s organisers announced they are now offering unrestricted access to the trade show and its sub-brands, in a bid to generate ‘maximum possible benefits’ for the cycling industry.


Hayley Everett

Multimedia Reporter

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