Eurobike’s 2019 dates shift deeper into summer, consumers invited back

With the 2018 edition beginning on Sunday, Eurobike’s organisers have announced the 2019 dates to fall on Wednesday 31st of July to August 3rd.

Preceded again by the Eurobike Media Days event, there will be in 2019 a larger gap between the two events, which this year fall back to back, starting tomorrow. The 2019 press camp will take place from July 2nd to 4th.

“Our conceptual refinement of the Eurobike in the direction of a mobility platform has been met with strong support in the global bike industry and underscores our vanguard position as the leading global trade show. The festival day and the date that has been set for the Eurobike and the Eurobike Media Days next year fit in with that,” said Klaus Wellmann, CEO of Messe Friedrichshafen.

Stating that there is no clear consensus from the industry on the appropriate dates, the show will in 2019 fall within peak ‘summer holiday’ season for many families.

Eurobike head Stefan Reisinger explained the balanced approach to the date question and the reorientation towards an industry and consumer dialogue (BtoBtoC): “The date in Early August 2019 is currently the time frame in which the largest number of dates preferred by the industry overlap, and the vote for a concept for the show that includes an appeal to consumers was very clear. In the future, we will continue to flexibly manage the date and concept for the Eurobike, so as to agilely respond to the needs of the marketplace.”

Speaking on the compromise made Bernhard Lange, member of the board of the Zweirad Industrie Verband (ZIV) and Managing Director of Paul Lange & Co. OHG offered: “The date at the end of July and beginning of August 2019 is certainly a compromise between different interests. Although this date does not completely correspond to the date preferred by the ZIV, I regard the somewhat later date as a good important first step in the right direction and welcome the willingness of the Eurobike management to dynamically consider the developments and needs of the industry in the future. I am especially pleased about the return to a concept that clearly also involves consumers. That underscores the position of the Eurobike as a leading global trade show for the entire bicycle industry, at which the industry, retailers, the media, associations, researchers, policymakers and cyclists themselves come together.”

If you’ve yet to register for this year’s show, click here.

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