Extra UK and Cyclex announce Chamois Butt’r distribution

Extra UK have announced the securing of an exclusive distribution agreement with Chamois Butt’r anti chafe chamois cream, in the UK and Ireland via Extra’s Irish subsidiary Cyclex.

Chamois Butt’r, known as cycling skincare specialists, offer a range of products created to improve comfort and sooth already irritated or chaffed skin. The brand highlights that its products contain no harsh chemicals, parabens, phthalates, petroleum, gluten, or artificial fragrances, and are never tested on animals. In addition to this, recyclable packaging is used, where possible.

Created specifically for cyclists, the range features a non-greasy formula and natural ingredients, all designed so as not damage or discolour technical clothing, or leave a nasty residue.

Will Fripp, CEO Extra UK comments “At Extra we seek specialist brands that deliver, Chamois Butt’r products answer that call exactly.  A market leader that helps you make the most of every ride, proven over time, yet always innovating and improving – a perfect match and one we welcome to the Extra UK and Cyclex portfolio”

Through this exclusive distribution agreement, Extra UK will ensure that retailers and cyclists have reliable and easy access to the Chamois Butt’r range thanks to the Extra UK and Cyclex extensive dealer network and sales teams.  Product is available in stock now and ready to ship.

Steve Mathews, Founder and President, Paceline Products, Inc. states, “I am excited that the opportunity presented itself for Chamois Butt’r to be represented by Extra UK.  All the staff members we have worked with at Extra UK during this transition have demonstrated supreme professionalism. I am confident that our new partnership will provide Chamois Butt’r and our UK customers better service than ever before, and will keep pace with our continued strong growth in our sales.”

Curt Shelman, COO of Chamois Butt’r adds, “Extra UK Ltd has shown to be a leading distributor for quality cycling brands and we are excited to have them as our representative in the UK.”