Extra UK agrees distribution partnership with Fast Forward Wheels

Extra UK has agreed a distribution deal with Fast Forward Wheels, a Netherlands-based wheel building brand.

Fast Forward Wheels has been creating high-end carbon wheels for all cycling disciplines, including road, cyclocross and triathlon, for more than 10 years.

The brand is part of professional teams such as Direct Energie and Arkea-Samsic, and works with their feedback to develop and improve its products.

Fast Forward Wheels Sales Manager, Edwin Koopmans, said: “The UK is a strong cycling market which asks for a strong distribution partner. We are confident that Extra UK is the right partner for us to bring the FFWD story to the UK dealers.”

Mark Greshon, Head of Brands at Extra, added: “We’ve been looking for a quality brand of high-end wheels to complement our portfolio for a little while now and FFWD more than fits the bill. Everyone at Extra UK is looking forward to working with FFWD and achieving great success with the brand.”

You can find out more information about FFWD here.

At the start of the month, Extra announced it will become the exclusive distributor for ABUS, the German manufacturer of locks and helmets, commencing 1st April 2019.