Fabric partners with Windwave for distribution, innovation in road & gravel promised
As seen in the flesh earlier this week at the 20th edition of COREbike, Windwave has partnered with Fabric to brings its saddles, bar tape, tools and hydration solutions to the UK cycle trade.
Fabric’s next chapter comes with a commitment to leading innovation in the road and gravel categories, the brand said. Riders can expect new design enhancements, innovative materials and improved ergonomics across iconic products like the Scoop, ALM and Line saddles, and future new products that are currently in development.
Fabric has built a reputation for rider-first design, creating products that enhance performance, comfort and durability across road, gravel, and all-terrain adventures. From the original Scoop saddle—praised by BikeRadar for its “outstanding comfort and sleek aesthetic”—to the Gripper water bottle, hailed by road.cc as “easy to hold and retrieve from the cage” the team at Fabric solve rider’s needs through meaningful innovation.
“The UK has always been a core market for Fabric,” said Rick de Jong, Managing Director of Fabric. “From seasoned racers to weekend gravel adventurers, British riders appreciate high-quality gear that combines performance, durability and comfort. With the backing of Pon.Bike and new distribution through Windwave, we’re in an ideal position to serve these riders even better.”
To meet growing demand for Fabric’s saddles, bottles, and accessories in the UK, Windwave has been appointed as the brand’s official distributor. As a trusted partner with an extensive portfolio of premium cycling products, Windwave will ensure reliable, nationwide access to Fabric’s range for local bike shops and consumers. “Windwave is thrilled to partner with Fabric and add their standout collection to our distribution network,” said Peter Nisbet, Windwave Managing Director. “We believe in Fabric’s strong reputation for innovation and comfort, and we look forward to delivering these benefits to UK cyclists.”
Fellow PON.Bike brand Cannondale recently re-established its route to the UK market, via Saddleback.
