Fake websites scam broadens, DMR now a victim

Another day, another victim to the revived trend of scam websites purporting to be bike industry labels and suddenly deciding to have too good to be true sales; today DMR Bikes has asked the trade to warn its customers not to get too drawn in by sudden flash sales on new websites.

The statement from brand parent and distributor Upgrade Bikes is below:

It has come to our attention that a direct-to-consumer website is using our brand name, identity and products without permission, and consumers should stay well away – dmrdiscount.com.

This website is using our brand name, logo and product photos without our permission and potential buyers should beware – they also claim to hold in stock products we are not aware of.

We would like to remind you that the official website for DMR Bikes is dmrbikes.com

Any other website using our name, or wordmark, without permission is to be considered unsafe and we strongly advise against their use.

DMR Bikes and products are sold only via authorised international distributors and approved retailers.