February on CI.N: 4-part series focused on winning new customers
As 2023 gets underway February sees CI.N introducing a new 4-par series, showcasing ideas for attracting and winning new customers, highlighting new ways to put money in your till. Welcome to the CI.N guide to Marketing which makes a difference.
The series, published every Wednesday, introduces pioneering cycling retailers, and external subject matter experts, who will talk through the ways they are working to attract and engage audiences, making this a means to drive up sales.
Week 1 introduces Chris Nolte of Propel, an eBike specialist who’s got brands paying him to create content together, and a YouTube channel which generates income from video views.
Week 2 introduces former Google and Facebook trainer, and Senior Director, Training (Social Media) at Jellyfish, Kineta Kelsall. Kineta shares research and planning based actionable insights, identifying audience targets and key messaging approaches, along with tools marketers can use to deliver the outcomes they’ve focused in on.
Week 3 sees Henry Hayes from Fully Charged discussing how content marketing can build credibility and trust with a wider audience. Henry outlines how engaging customers through collaborations with other content creators, where shared interests overlap, represents a potent means for building long term relationships.
Week 4, which features in the print edition of Cycling Industry News, explores how Paul Vousden of Mapdec Cycle Works began a TikTok and YouTube based journey which already puts money in the till. In this feature we dig into how an edge of the Lake District located workshop based business now has London based customers, and an American Footballer asking them to build a bike for him (shipped from the USA)!
The key focus of this series is introducing ideas, sharing working examples, highlighting ‘how’ as a means to assist and support others keen to begin their own journey to winning news customers, proactively developing a new audience, enabling businesses to put new money in the till, even in a recessionary market.
