Felt UK sales team now ‘complete’ as direct to retail approach ramps up

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Felt has sent an email to its dealerbase in the UK announcing that its sales force is now complete and ready to ramp up its direct to retail plans.

Thanking dealers for their patience in the past 17 months, Felt has bolstered its team with an number of experienced recruits. Former Zyro brand manager Fidi Schnoor joins as the UK sales manager. Fidi will work from the European Head Office in Edewecht and will look after the UK Sales Team and customers in Scotland and parts of Northern England.

Former Paligap man Tony Rose will from mid-April also become a commercial agent for Felt and will be tasked with managing the West England and Wales territories. Nathan Bellamy will take on the East of England in the same capacity. Daniel Granz also joins the internal sales team at the same time. All three new team members have many years of experience in the bicycle trade.

A strong press presence is promised for the UK, with Heiko Boehle of Felt’s European marketing department dedicating resource to driving business for dealers.

Fidi Schnoor is now contactable on email via fidi@felt.de, or on 0049 4405 9280 50.