Chris Kelly’s bicycle brand has been put up for sale with the founder looking to explore other interests in life.
Established in 1985 in the USA the brand has shipped globally, first entering Europe in 1991.
Kelly writes to the brand’s website: “Due to the lack of funding needed to properly seed and run a leading edge bicycle company in this day and age, and my need to move on and explore other interests and opportunities in life, I have decided to sell the Kelly brand.”
An early adopter in the internet age, Kelly believes his brand was one of the first to have its own website – kellybike.com – which has been in use ever since. This, along with other brand assets, are now included in any potential sale.
“With the two organic keywords “kelly” and “bike” appearing in over 500 million searches per year the domain name value alone is more than obvious,” says Kelly. This may be in part down to a similarly named brand in Slovakia with which the brand has history.
“Given the few details mentioned above I will entertain any reasonable offer so long as it has nothing to do with goats, chickens or chicken manure. That said, it all depends on the deal.
“In the meantime I plan to continue operating within my means, producing one-off custom orders, limited production runs of frames and forks, frame repair and powdercoating service,” concludes the post.