Forme and Moore Large win four year Center Parcs hire contract

Moore Large has announced that it has signed a four year deal to supply holiday resort Centre Parcs with bikes from its growing Forme catalogue.

From May 2017, Moore Large will be providing Forme branded bicycles for each member of the family, starting from 12″ all the way through to 26″. Every village has a Cycle Centre where guests can hire bikes to spend time enjoying the forest environment.

Hosting the UK’s largest private bike hire fleet, Centre Parcs resorts host around 15,000 bicycles. Forme’s supply will include exclusive bikes that have been adapted to suit the requirements of the business.

Adam Garner, Moore Large’s Senior Product Manager, said: “We are absolutely delighted to be working with Center Parcs in 2017 and beyond. Using Forme’s ‘Made by the UK’ ethos our dedicated bicycle product team have worked hard to provide the extra attention to detail and enhanced specification needed to secure the contract. Existing and future stockists of the Forme brand will benefit from the increase in brand exposure achieved through our partnership with this very popular short break provider.”

The distributor believes that with 1.2 million people hiring these cycles each year, Forme will reach a broad audience of leisure and potential cyclists, facilitating long-term growth of the brand and its ambition to be recognised as a producer of the best bikes for cycling in the UK.