Gobik announces strategic transformations to address future challenges

Spanish apparel brand Gobik, rumoured to be the in coming kit supplier to Ineos Grenadiers, have announced changes to the structure of the business designed to see the brand through its next growth phase.

Sharing the news via LinkedIn, the business states, “This restructuring positions Gobik for an exciting future, trusting that these strategic moves will boost its international presence and success.”

“The strategic combination of  (Co-Founder) José Ramón Ortín and (Co-Founder) Alberto García as CEOs, along with Juan Miguel Muñoz and Albert Medrano playing crucial roles as Deputy Chief Executive Officer and Global Marketing and Sales Director respectively, reflects the company’s comprehensive vision.”

“The changes not only represent structural adjustments but a firm step towards consolidating the brand as a global leader in the cycling apparel sector.”

The Yecla, Región de Murcia, Headquartered business, founded in 2010, has already been involved in the supply of WorldTour team kit, as the 2023 official supplier to Movistar. 2023 has also seen the business launch its first ‘off the bike’ apparel range, delivered via a multi-region, ecomm focused, website.