Always Riding has announced it will end its retail operations in late December, in order to focus efforts on providing third party fulfilment services to premium cycle brands.
After 10 years experience of retailing high-end cycling brands, the retailer has decided to take a different direction as a result of competitive pricing and scale demands.
The company revealed it has become increasingly successful in providing fulfilment logistic services over the last year and a half, and is now looking to work with small to medium-sized brands.
In a statement, Always Riding said: “Although we remain firmly of the view that the premium end of the cycle retail sector has a strong future, it is the case that consumers expect even more competitive pricing than ever. To be able to deliver such prices requires a level of scale that only the largest retailers can really deliver.”
“The growth in recreational cycling remains one of the true success stories of promoting healthy and active lifestyles over the last 10 years. We are confident that this growth will be maintained, and we look forward to being involved through our fulfilment and logistics activities.”
Over the next few months the retailer will be running sales and promotions to sell off its remaining retail stock, in order to create warehouse space for its fulfilment activity.
For further information about the services Always Riding is looking to offer to brands, get in touch here.