GoCardless to streamline payments for Brompton’s bike subscription

GoCardless has teamed up with Brompton, designers and makers of the folding bike to streamline the payments of its ‘Brompton Bike Hire’ scheme. Brompton customers in the UK can now benefit from easy to set-up and manage monthly payments, powered by GoCardless.

Over the last year Brompton has seen an increase in demand for bikes which has been further exaggerated by the Covid-19 pandemic with bike sales rising by up to 300% across the country.

Julian Scriven, Brompton Bike Hire MD, said: “There has been a significant shift towards cycling now more than ever. Our pay-as-you-ride schemes have been extremely popular, and the addition of the GoCardless solution has proved incredibly popular with our customer base.”

With the average UK household spending £552 a year on subscription services and consumer behaviour shifting away from direct ownership, Brompton launched Brompton Bike Hire during summer 2020. This new service enables customers to avoid the upfront expense of purchasing a bike outright and with easy monthly payments, powered by GoCardless, it is easier than ever for consumers to rethink their commute.

With GoCardless’ end-to-end API, Brompton is able to automate the entire payment collection process, significantly reducing time spent on administration. By using a bank-to-bank payment method the brand will also be able to reduce pain points that lead to customer churn, such as credit cards expiring, while delivering a frictionless online experience for the customer which in turn can increase conversion.

Stephen Reidy, VP and General Manager, UK and Ireland, says: “In the current subscription-based economy, the big technology companies like Netflix, Spotify and Disney+ dominate, but transport is now coming into the equation. Offering the right payment service is key to creating a seamless experience for customers, as well as having the peace of mind that everything is running smoothly behind the scenes. We’re looking forward to working with Brompton to automate their recurring payments and help them meet this demand for hire services.”