Hartje appoints Coen Bosch as Export Sales Manager

Hermann HARTJE KG has announced it has appointed a new executive in Coen Bosch. Bosch will manage the export business in the area of bicycles and parts from May 01, 2021. As Export Sales Manager, Bosch will also take on a connecting role between the company and its existing and future distribution partners.

Bosch said: “The first weeks have been exciting, and I feel very welcome. I see a lot of potential for HARTJE to take a bigger role in the European market. We also have ambitions that go beyond Europe and I’m looking forward to that.”

Before starting at HARTJE, Bosch was responsible for the Parts & Accessories business at Accell Group. He had also spent almost five years at the former Philips subsidiary Lumileds, where he was Senior Sales Manager for Northern Europe. Before that, Bosch spent more than six years at Apollo Vredestein.

Dirk Zwick, HARTJE Managing Director, said: “We are delighted to be able to fill this important position with an experienced and well known specialist in his field. With Mr. Bosch, we are making great strides towards our goal of further international growth.