Hotlines adds Bookman Urban Visibility to portfolio

Hotlines Europe has added the distribution of everyday commuter products from Bookman Urban Visibility, a specialist in visibility goods.

Now in stock and ready to ship to accounts, the Swedish brand’s lighting goods span price points from £19 through to £35.99, with each USB rechargeable and sold in numerous colours to appeal to a broad range of customers. The Bookman lights lean on an easy to use silicone strap for quick on and off attachment.

Jessica HÖrberg, Bookman’s marketing coordinator told CyclingIndustry.News that the products will be seen in everything from local bike shops, right through to department store Selfridges. Stock is never far away for the Scottish distributor too, with the Stockholm warehouse able to supply the Uk market in under a week.

Jessica said: “Our main focus in all our products is that they are aesthetically pleasing in design and deliver optimal user experience, no matter of weather conditions we subject them to. For example, that includes buttons designed for use with gloves in sub-zero temperatures and products with a durable construction for enhanced longevity.

“Comparing to other brands we offer stylish design and satisfying user experience and with functions that really matters instead of focusing on latest technology features that the end-user never really uses.”

COREbike also served as a platform for bike shops to begin to understand the process of bringing speed pedelec brand Stromer to market in a safe and legal way. Hotlines has already written up this guide to the process for any accounts interested in helping seed this marketplace.