IAA Mobility 2023 to promote “active exchange between stakeholders”

Registration for the 2023 IAA Mobility show in Munich has now opened, with the organisers pledging to create an environment that encourages “discourse and active exchange between different stakeholders.”

The automotive showed turned mobility solutions, plus cycling event took on its revised shape first in 2021 and the bi-annual event returns with a grasp on how exhibitors wish to see the event evolve. On the back of the last event there were significant calls from the bike industry side to see a lesser degree of separation between the automotive and cycling halls.

A dual B2B and B2C event, the 2021 edition pulled more than 400,000 visitors by taking over the exhibition centre, but also large swathes of Munich city centre with the construction of numerous high visibility booths.

The 2023 event, for those wishing to diarise, will take place from September 5th to 10th, this time putting clear distance between it and Eurobike, on the back of which it opened in 2021. Eurobike in 2023 falls in June.

“With IAA Mobility 2021, we have successfully completed the transformation to a mobility platform. Our exhibitors will continue to present a range of connected and sustainable mobility solutions on this platform in 2023. Our goal is to make this global innovative power tangible for all target groups at the IAA Mobility – because an innovation is only established when it is used by the majority of society. At the same time, we want to promote discourse and active exchange between different stakeholders. That’s why we also very deliberately chose our motto for IAA Mobility 2023: Experience Connected Mobility,” says Jürgen Mindel, Managing Director of the Association of the German Automotive Industry (VDA).

Event layout B2C

With the test ready Open Space in Munich’s city center, IAA is creating ways to experience new mobility at Wittelsbacher Platz, Odeonsplatz, Marstallplatz, Königsplatz, Marienplatz, Max-Joseph-Platz as well as Ludwigstraße, Hofgartenstraße and the Residenzhöfe. The area is just as large as it was in 2021. 89 percent of Open Space 2021 visitors rated the format positively.

The organisers are claiming, as they did in 2021, that all exhibition areas in the Open Space will be realized in a “balance sheet-neutral manner”. At the last IAA Mobility, 2,214 tons of CO² were offset in this way; though we do not have further explanation as to how this was achieved.

The latest sustainable mobility offerings can be tested at the IAA Blue Lane. At the last IAA Mobility, there were over 8,800 test drives in all vehicles. For 2023, the organizing team is planning four Blue Lane variants:

Blue Lane Road

This is a test track for zero-emission vehicles, starting in the Open Space or on the exhibition grounds. In addition, the exhibition grounds and Open Space will be connected by a bus transfer.

Blue Lane Underground

The existing subway line two between the trade fair grounds and Königsplatz will become the Blue Lane Underground during the trade fair.

Blue Lane Micromobility and Bike

Here you can test the latest models from the bike and micromobility sector over a distance of 15.5 km. It is located between Königsplatz and Messestadt. In addition, further test opportunities for micromobility will be created in the Open Space at the IAA Mobility 2023.

Blue Lane Future

New concept studies and technologies can be tested live for the first time at the exhibition center.

The B2B side and press day

The IAA Summit will form the centrepiece of the coming together of industry professionals. With its B2B concept, the IAA Summit invites decision-makers from politics and society, as well as mobility enthusiasts and journalists to actively participate in the development of future-proof mobility. As a center of dialog, manufacturers of all forms of mobility, suppliers as well as technology providers and startups come together within the halls of Messe Munchen.

Integrated into it are various networking areas, curated partnership spaces and the IAA Conference. At IAA Mobility 2021, more than 400 renowned speakers from all spectrums of mobility participated. For 2023, interested parties can participate in the Call for Content here.

On September 4th, the press day with the exhibitor press conferences will also take place at the IAA Summit.

Confirmed to attend already are automotive manufacturers such as Audi, BMW, Mercedes-Benz, Renault, Porsche, Trasco or VW, leading suppliers such as Bosch, Brose Fahrzeugteile, Continental, Denso, ElringKlinger, Magna, Kirchhoff Automotive, Schaeffler or ZF; but also global tech companies such as Luminar or Qualcomm will present themselves; Micromobility manufacturers such as Stromer or Brose eBikes; energy suppliers and battery companies such as EnBW, CATL or Farasis Energy; electronics companies such as Hamamatsu Photonics; and exhibitors from the research sector such as the Fraunhofer-Gesellschaft or the German Aerospace Center.

Interested companies can still register for IAA Mobility until December 23rd, 2022. More information can be found here.