IceBike* 2023 will offer North and South events

Madison and Sportline’s annual IceBike* event will for the first time split in two, offering more localised opportunity for dealers in the south and the north to attend.

Registration for events to be hosted at Manchester’s Velodrome and London’s Tobacco Dock is now live. The Velodrome will be occupied on March 5th and Monday 6th, while the London venue will host the distributor’s brands on March 9th and 10th. The Manchester event will also be the first to off a Sunday opening.

For those that are familiar with the prior events in Milton Keynes, the distributor exhibits over 70 world class brands, hosts seminars from industry experts, launches new products, offers the opportunity to meet brand representatives and offers evening entertainment.

Dominic Langan, CEO at Madison and Sportline, said: “The last iceBike* was held in 2020 and so much has changed for our industry over this time. We all need to be on our ‘A Game’ to survive the challenges we face in the months and years ahead. Everyone, who is in our industry, should be exploring every avenue and opportunity to help build business growth right now. Register for iceBike* 2023 and we’ll bring you innovation, inspiration, stimulation, education and support for you, your staff and your business. We want iceBike* to be fun, social and provide you with plenty of interaction with all of our brands and the people behind them. I look forward to seeing you all at either the Manchester Velodrome or the Tobacco Dock in London in March 2023.”

iceBike* is one of the biggest trade shows in the UK cycling industry with huge brands such as Shimano, Park Tool, Kryptonite, Genesis, Elite, PRO, 100%, Garmin, Ridgeback, Vittoria, Maxxis and many more in attendance. After a two-year enforced break due to the COVID pandemic, Madison is looking forward to hosting again and bringing the industry together.

Dealers and members of the cycling industry are encouraged to register for the show now to stay up-to-date with the news flow. Subsidised rooms are available to Madison customers too, but registration is required, so visit the website as early as possible to avoid disappointment.

Registration is open now on www.icebike.co.uk.