iceBike* 2026 records strong growth across Manchester and London shows

Tuesday, 17 February 2026 Simon Yuen

iceBike* 2026 concluded last week with increased registrations and attendance.

Taking place at the National Cycling Centre in Manchester and the Lee Valley VeloPark in London, the show surpassed expectations across all key areas, according to organisers Madison and Sportline. For example, the Manchester edition kicked off with a 29% increase in accounts passing through the doors of the National Cycling Centre over two days.

It also saw a 35% increase in visitors compared to 2025. With 81% of registered visitors attending, the event demonstrated a strong upswing in retailer engagement, reinforcing iceBike* as a key touchpoint for learning, collaboration and insight across all areas of the trade, said the firm.

For the London show, there was an 18% increase in accounts attending across the Thursday and Friday event, along with a 17% increase in visitors to the track centre of the Olympic Velodrome. Beyond the brands and product showcases, the Business Services Area continued to draw strong interest, and seminar sessions were among the busiest the event has seen.

“What stood out most to me was the consistent, unsolicited feedback. Customers spoke about the professionalism of our teams, the clarity of our communication and the strength of the brands we represent,” said Dominic Langan, CEO of Madison. “In uncertain markets, how you behave matters. Our approach has been consistent, measured, transparent and commercially decisive, and I think it is cutting through. Retailers are re-engaging, cautiously but positively, and they are choosing to engage with Madison.”

Terry Stephenson, Head of Marketing at COROS UK, added: “We had great engagement with retailers and received overwhelmingly positive feedback about our brand. The quality of our conversations and connections highlighted the strength of the UK cycling market. Thank you to Madison and the team for organising such a well-structured industry event; it has given us valuable momentum as we head deeper into 2026.”