Bikefitting.com and BikeFolder unite to digitise fitting experience

Bikefitting.com has partnered with BikeFolder to enhance the customer experience of using bike fitting services.

The latest innovations are designed to deliver benefits for both cyclists and retailers.

At the centre of this development is a transformation of the bike fitting experience. Rather than being limited to a single in-store session, bike fitting is evolving into a complete digital ecosystem. This shift connects the physical fitting appointment with ongoing digital support, creating a more integrated and continuous customer journey.

To support retailers, certified Bikefitting locations will benefit from smoother booking journeys. They will receive personalised online booking tools, along with enhanced visibility through BikeFolder, making it easier for customers to discover, book and engage with their services.

For cyclists, new home sizing tools will provide an accessible entry point. A dedicated sizing solution will allow riders to obtain initial size recommendations based on simple DIY body measurements, helping them make more informed purchasing decisions before visiting a store.

In addition, a Digital Bike Garage will be introduced. Every customer who completes a fitting will receive a free BikeFolder account containing their fitting documentation. They will also be able to register all their bikes, track service history and, over time, unlock future AI-powered features designed to further personalise and optimise their riding experience.

For retailers and fitting studios, the integration is set to deliver measurable operational and commercial benefits. Certified Bikefitting.com dealers will gain access to exclusive digital tools, preferential booking rates and more streamlined workflows. At the same time, the platform enhances brand visibility and supports stronger long-term customer relationships, enabling partners to deliver a premium, contemporary service experience.

Cyclists will also benefit from a Digital Bike Garage that grows with them, storing fitting data, managing multiple bikes, simplifying service and introducing new AI-powered features.

“Fitting services have increasingly become part of the service portfolio offered by dealers looking to distinguish themselves and provide a superior in-store experience,” said Peter Slijkhuis (pictured left), Commercial Manager at Bikefitting.com. “BikeFolder is uniquely positioned to optimise the connection between customers and dealers and allow both parties to take full advantage of the exciting opportunities that Bikefitting.com’s range of fitting services has to offer.”

Sondre Norland (pictured right), CEO of BikeFolder (Green Velo Technologies AS), added: “Our goal is to create the best possible experience for bicycle owners worldwide. We know that a great cycling experience starts with a bicycle that is fitted to each rider’s body — whether you’re competing at the highest level or commuting to work. Through this collaboration, we can help every rider find their perfect fit, both at home and with professional bike fitters.”