Industry chat, workshop techniques & more at iceBike* seminars
Madison has revealed its line-up for the 2025 iceBike* seminars, with a wide-ranging line-up covering workshop techniques, the state of the industry, merchandising tips and more.
The ‘State of the Industry’ Panel hosted by BikeBiz will run on Sunday and Thursday featuring Shimano Europe President Marc van Rooij, Park Tool CEO Eric Hawkins, Elite Sales Manager Peter Lago, Bikeability CEO Emily Cherry, Basil Export Manager Robert Scholten, ACT, the Bicycle Association and Madison’s own CEO Dominic Langan.
Those at the iceBike* seminars will also be able to gear from Madison’s latest brand Basil, introducing its MIK system as well as world-renowned Park Tool mechanic Calvin Jones who is giving an internal cable routing workshop. The Association of Cycle Traders will be taking on hot topics facing the bicycle industry, while Bikebook will discuss the practical benefits of using software in a bike shop or bike repair business.
The e-Commerce team will show how Madison is improving and updating its B2B platform, while the Product Promoters will be hosting an insightful visual merchandising seminar.
Last but by no means least, Shimano’s Head of Training Julian Thrasher will talk about Shimano Service Centres, how to get the most out of the training on offer at Madison and what’s new from the CUES platform.
Note times will change slightly on Monday 10th and Friday 14th February.
Dealers and members of the cycling industry and media are encouraged to register now at www.icebike.co.uk.