D2C Hygge Bikes taps into mechanic & workshop network via Bikebook

CIN has been regularly highlighting the nuances between D2C and bike shop business models in the industry, particularly where the lines are being blurred, and here’s another example via the Bikebook maintenance software platform.

Direct-to-consumer brand eBike brand Hygge Bikes is tapping into a network of professional mechanics across the UK. By partnering with Bikebook, Hygge is leveraging a network of independent, highly trained mechanics in major UK cities, providing on-the-ground support for warranty claims, servicing and other post-purchase needs. This initiative allows Hygge to offer the confidence and reliability of a traditional bike shop experience, so said the press statement, giving customers the peace of mind that maintenance and service are readily available after purchase.

“We’re thrilled to partner with Hygge Bikes in this groundbreaking initiative,” said Jake Fieldsend, Co-founder of Bikebook. “This partnership will set Hygge apart from the rest by offering customers immediate access to trusted mechanics for any service or warranty issues they may face. With our software, we can deliver standardised, high-quality services directly to customers through a convenient, user-friendly interface making the process of buying a bike online smoother than ever.”

Bikebook’s software integrates into Hygge’s website and workflow, allowing customers to book service appointments simply. Through the integrated widget, customers can view and schedule appointments with nearby mechanics directly, ensuring that their bikes stay in the best condition without the hassle of locating third-party service providers. This level of accessibility is unprecedented in the D2C bike market, says Hygge, allowing it to deliver a robust, customer-centric experience.

“Having access to Bikebook’s extensive network and a user-friendly booking widget is a game-changer for our brand,” said a spokesperson for Hygge Bikes. “It allows us to focus on what we do best, providing exceptional customer service and high-quality products, while ensuring our customers can enjoy peace of mind with reliable service across the UK.”

The partnership extends beyond maintenance and service too, accelerating the brand’s ability to expand its demo and seller network across the UK. By using Bikebook’s network of independent mechanics, Hygge Bikes can offer customers hands-on demos and better access to services, supporting its growth in both urban and suburban areas.

The duo said: “With this partnership, Hygge Bikes and Bikebook are reshaping the online bike-buying experience, bringing the expertise of local mechanics to the digital-first world. Together, they are committed to supporting a seamless, enjoyable journey for every customer, from purchase to maintenance.”

Bikebook has been making a number of industry-centric advancements in recent months, including launching cycle mechanic workshop management platform Workshop and partnering with Saledock. Bikebook also recently partnered with the ACT.