Ison to bring Box Components to UK industry via new distribution deal
Ison is to partner with Box Components as its new UK distribution partner, which Ison said was a significant milestone for the business: “Through this partnership, we are poised to significantly expand our customer’s access to cutting-edge BMX & MTB components, solidifying our commitment to delivering top-notch products to passionate riders across the country.”
The 11-year old BMX and MTB-focused brand was founded by Toby Henderson and stock is expected to arrive with Ison in July.
Lloyd Townsend said: “As the Founder of Ison, I am personally delighted to work alongside the exceptional individuals at Box. Their unwavering dedication to excellence and their innovative Oversized Technology product line truly sets them apart. Moreover, the fact that their products are rider-owned resonates deeply with our core values. Together, we aim to revolutionise the UK market for Box and propel the cycling community to new heights.”
Box was established by Toby Henderson, a seasoned professional racer with a career spanning two decades. Having earned numerous BMX and MTB championships in 2012, Toby embarked on a mission to explore uncharted territories and introduce forward-thinking products. The company’s Southern California racing heritage is an integral part of its DNA, contributing to its distinct sense of style. These defining characteristics, coupled with the brand’s commitment to “Be Different,” benefit not only World Cup champions but also enthusiasts of all skill levels.
Furthermore, Box recently ventured into the MTB realm, embracing a “Back to the Future” drivetrain philosophy. Ison said: “By infusing simple yet robust architectural principles from the past with modern characteristics, they have crafted a shifting system that surprises the industry with its durability and outstanding performance. Their belief that “9 is fine” reflects their commitment to simplicity and efficiency, a sentiment that resonates strongly with us at Ison.
“Given our extensive heritage and expertise in BMX and MTB components, Ison Distribution is honoured to serve both sectors of the Box product line-up. We anticipate stocking Box components starting in July of this year, further cementing our position as a reliable source for cyclists across the UK.
“If you are a dealer and share our enthusiasm for Box, we encourage you to reach out to Ison Distribution for more details on stocking their exceptional products. Together, let’s push the boundaries of cycling and empower riders with the finest equipment and resources available in the market.”
Dealers can get in touch with Ison via https://www.ison-distribution.com/all/default.php
