Cosmo Bike has concluded with organisers reporting a 20% visitor uplift year-on-year for the Verona-based exhibition.
Despite clashes with Interbike in the US and the Cycle Show in the UK, almost 60,000 were marked down as attending, with the 500 exhibiting companies coming in from 23 countries.
Covering a 35,ooo square feet footprint, the show played host to over 40 events centering on mobility, sustainability, innovation and bicycle tourism, as well as sport and leisure pursuits.
The President of Veronafiere, Maurizio Danese, said: “CosmoBike Show ensures coverage for the world of cycling as a whole: from business to enthusiasts, technology and tourism, not to mention sustainable traffic policies – the central topic of the CosmoBike Mobility forum which previewed the event. In conjunction with the European Mobility Week, CosmoBike Show was an important occasion for dialogue with institutions on a local and national scale, as well as an opportunity to take stock of opportunities and prospects for growth.”
“Even in the bicycle sector, Veronafiere highlights its commitment to internationalisation and the creation of a sector development plan outside national borders. “This,” said the CEO & Director General of Veronafiere, Giovanni Mantovani, “explains the success of such a young event with immense potential. The incoming programme developed with ICE-Italian Trade Agency attracted 40 top buyers to Verona from 18 countries, including a group from Taipei, where one of the leading international bicycle exhibition is staged. And,” as Mantovani sums up, “The CosmoBike Show has also signed a Barter Agreement with the Taipei Exhibition Centre which will place Italy firmly in the front row among the leaders in the sector.”
Yet attention to international promotion by no means overlooks connections with local areas. In its home territory, Veronafiere has launched a partnership with the Verona City Council for the development of a Cycling Festival (Verona, former Arsenal, 6-14 May 2017) – a week dedicated to sustainable urban mobility.
For those looking to attend next year, the dates have been confirmed for the 15th to 18th of September.